César Astudillo. Email me
Operations & Project Manager

I own operations from the first brief to delivery.

Operations and project manager with strengths in marketing operations, AI enablement, client insights and legal operations. I coordinate people, campaigns and processes, and document them so the work keeps moving.

Operations & Project ManagementMarketing OperationsAI EnablementClient InsightsLegal Operations
RemoteAny time zoneEnglish and SpanishFull time
César Astudillo
Open to new rolesRemote · EN / ES
0K+billed as an independent contractor
0people led as COO
0client briefs delivered
0ad rejections in 135 campaigns
01

What I own

Five areas, one way of working: clear owners, documented steps and numbers that show it works.

A

Operations & project management

Weekly priorities, capacity planning, SOPs and follow up, so every person knows what is theirs this week.

~20people coordinated across 4 projects
B

Marketing operations

Creative pipeline, ad account setup, conversion tracking and campaign QA for Meta Ads in three European markets.

~400creatives a week, from brief to launch
C

Client insights

Client calls and briefs turned into clear consumer insights for clients, product teams and leadership.

738client briefs for about 140 clients
D

AI enablement

AI agents, SOPs and workflows with Claude, and training people to run them on their own.

~90%of a manual client service automated
E

Legal operations

Contract review, terms of service, due diligence and dispute resolution, kept practical so the business keeps moving.

LLBLawyer, Universidad Central de Venezuela
02

Case files

Four operations I ran, what I built in each one and what changed after.

Case CS1 · Marketing operations

Codeswitcher

A performance marketing business running Meta Ads in Germany, Austria and Switzerland

Situation
When I joined, tasks and messages were spread across tools and roles were not yet defined, and the first ad launches of a pay per call project were getting rejected.
What I built
One ClickUp workspace with spaces per project, statuses and naming rules, 7 role manuals with video walkthroughs, and a compliance checklist with a dedicated QA role before every launch.
Result
About 20 people working from one place, about 400 creatives a week moving from brief to launch, and 0 rejections across the next 135 campaigns.
0ad rejections in the next 135 campaigns
~400creatives a week

Anonymized campaign report available on request

Case TW2 · AI enablement & insights

Tastewise

An AI SaaS company in food tech, where I owned the survey service end to end for over three years

Situation
Client requests kept growing, and each 10 question survey still took 2.5 to 3 hours of manual work to prepare, run and deliver.
What I built
AI agents, skills and SOPs in Notion for the survey service, plus a low code automation for survey data that 3 of the 4 people on the team adopted.
Result
About 90% of the manual work automated, a 10 question survey down to about 35 minutes, and 738 client briefs delivered for about 140 clients.
~90%of the manual work automated
~1,050surveys across 10 markets

Anonymized portfolio available on request

Case VS1 · Paid acquisition

The Vida System

A high ticket coaching and mentoring business, where I ran paid acquisition and later prepared the company for a possible sale

Situation
The business needed a steady flow of qualified sales calls to grow, and there was no team, content pipeline or acquisition funnel built for that volume yet.
What I built
I selected and led a team of 6, and built the funnel from ad to booked call, with a landing page, VSL, Typeform qualification, GoHighLevel follow up and a creative testing system.
Result
Around USD 12,000 a month in ad spend managed for about 11 months, and 3 winner ads, one with around USD 50,000 in sales.
~$50Kin sales from a single ad
6person marketing team led

Recommendation from the owner in Voices

Case IK1 · Operations & hiring

Iron Keepers

A B2B facility security services company, where I was COO and legal representative

Situation
Some roles could not be filled with the requirements the company was asking for, and there was no incident system or clear guide on how to act in each situation.
What I built
Role requirements matched to what the market could offer, rebuilt payment, hiring, risk and records processes, an incident management system, an operations manual and contract review criteria.
Result
From roles the company could not fill to waiting lists of up to 20 qualified people per role, across a team of 50.
50people in the operation I ran
Up to 20qualified candidates waiting per role

References available on request

03

How I work

01Map

I learn how the work runs today, who owns each part and where it gets stuck. (Operational assessment for the CEO, Codeswitcher.)

02Systematize

Clear owners, one shared workspace, and SOPs and checklists people can follow without asking. (ClickUp workspace and 7 role manuals, Codeswitcher.)

03Run

Weekly priorities, capacity tracking and quality checks, with each week's data feeding the next one. (Demand and capacity reports for upper management, Tastewise.)

04Hand off

Everything documented and trained, so the team keeps running it without depending on me. (Up to 6 people trained in AI workflows, Zeahlot LLC.)

04

Voices

What managers, clients and teammates wrote about working with me.

Dalya RaviaManager, Client Insights team
Tastewise
“He owned one of our research solutions end to end. He managed a high volume of client requests and consistently delivered ahead of deadlines.”
LinkedIn
Client, CodeswitcherMarketing Campaign Coordinator
313 hours, Aug to Nov 2026
“Cesar delivers careful, well-organized work and takes real ownership of what he builds.”
Upwork 5.0ReliableAccountable for Outcomes
Zeahlot LópezOwner
The Vida System
“Cesar's guidance has been crucial as my business has embarked on a merger and acquisition journey.”
LinkedIn
Jacques BotbolCRO
Tastewise
“Was great to work with Cesar for 3 years. He is a hard worker with great analytic capabilities & high loyalty to where he works.”
LinkedIn
Avi ZuckTastewise
“He was quick to adopt new tools, processes and features... and he adapted well to the shift toward AI-driven ways of working.”
LinkedIn
Cristina FuentesTeammate
“He provided such objective perspectives and data-driven opinions.”
LinkedIn
Client, 40 page legal paperUpwork, 2020
“Cesar is a serious, punctual and very prepared professional, he did the job perfectly.”
Upwork 5.0Committed to Quality
05

Toolbox

Daily use

ClickUpAsanaNotionSlackGoogle WorkspaceMeta Ads ManagerClickMagickDigistore24Notion AIMarketing tracking systemsClaude · Projects, Cowork, Claude Code, skills and agentsFal.aiHiggsfield

Working level

GoHighLevelSalesforceMeta CAPIn8nGoogle Apps Script · low code automations
06

Track record

2012 to 2018
Universidad Central de VenezuelaLawyer, Bachelor of Laws (LLB)

Law degree behind my contract and legal operations work.

2016 to 2019
Iron KeepersCOO & Legal Representative

Ran a 50 person operation, hiring, budget, risk and contracts.

2020 to 2022
Recarga RápidoCustomer Success

Remote customer care and success for a telecommunications company.

2023 to 2025
The Vida SystemOps & Marketing Coordinator

Led a team of 6 and built the acquisition funnel.

2023 to 2026
TastewiseClient Insight Specialist

Owned the survey service end to end with AI agents.

2025 to today
Zeahlot LLCOperations & Legal Advisor

Operations, legal advice and AI enablement for the owner.

2026 to today
CodeswitcherProject Manager & Marketing Campaign Coordinator

Operations and Meta Ads delivery in Germany, Austria and Switzerland.

07 · Contact

Let's talk about your operation.

Tell me what is slowing the work down, and I'll tell you how I would start. Open to full time remote roles in any time zone, in English or Spanish, and I reply within a few hours.